Over the course of 7 months, I designed the evergreen merch store and its launch for Discord. This included concepting, designing, sampling, and editing the Shopify store.
The goal of the merch store was to create merchandise that captivates our audience and to promote pride in our brand. We wanted it to be unique, quality, eye-catching, and recognizable without being too "slogan-y." We launched with two collections with MetaThreads: @everyone and @here.
For initial concepting and designs, I led our graphic design team to solidify visual direction concepts. The team chose merch items that our users love from events and pop ups we have done in the past.
We landed on very Clyde-centric elements to use throughout the collection to drive the Discord brand on the items.
While concepting this collection, we wanted the items to speak to our more hardcore users and give a "peek" into a blueprint and behind-the-scenes look in our design elements. We also pushed for more gender neutral and feminine items to cater to that portion of our audience since we had not done so before with the crop tops.
Edited and cleaned up the store's design for launch by updating the general layout, colors, fonts, headers and misc. images. The highest priority was making sure that the site was easy to navigate for users.
While concepting this collection, we wanted the items to speak to our more hardcore users and give a "peek" into a blueprint and behind-the-scenes look in our design elements. We also pushed for more gender neutral and feminine items to cater to that portion of our audience since we had not done so before with the crop tops.
Edited and cleaned up the store's design for launch by updating the general layout, colors, fonts, headers and misc. images. The highest priority was making sure that the site was easy to navigate for users.
I'd love to hear from you! Drop me an email at jackiechenhere@gmail.com or find me on twitter @squimshed, on Dribbble, and on LinkedIn.
