UIM Showdown

Role
Brand & Logo Designer
Year
2021
Responsibilities
logo design, brand design, motion design

Overview

UIM Showdown is a community-run ultimate ironman Old School RuneScape event where teams compete to complete a challenge/bingo board. The team wanted this to be a hub for the UIM community and bring everyone together to not only grow the community but to also highlight content creators that play the game mode.

All Old School RuneScape images copyright of Jagex Ltd.


Considerations

This event runs multiple times during the year and that it's an event specific for ultimate ironman, skilling, PVM, and the community.


The Concept

The UIM Showdown Inn concept emphasizes the community aspect of the event. It plays off the fantasy MMORPG idea of bringing people together in an inn or a tavern in-game to hang out. The iconography is inspired by in-game visuals like the ultimate ironman helmet and the stats icon, as the game is centered around increasing the player's stat levels.

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Typeface

I chose the font Rakkas to "RuneScape-ify" it by adding more character to some of the letters. To capture the tavern and RPG feel, I added more serifs and eyeballs to tie it back to the game.

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Seasonal Events

UIM Showdown put on seasonal events that are themed to different holidays. This was the first event that they were putting on since the design of the logo so I went with spookier icons and color scheme to match.

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Let's solve some problems together.

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