DISCORD VMA OOH
2021 | Graphic Design, Production Design
This was an out-of-home project that ran during the VMAs 2021. Collaborating closely with another graphic designer, our copywriter, and our illustrators, we pushed out this campaign to drive brand awareness. The campaign completely took over the Atlantic Ave. subway station and two billboards at the Barclays Center in Brooklyn, NYC.
In order to communicate more effectively with our vendor, I proactively created a system to visually place images on the subway map so the whole team can understand how the ads were being placed.